Showing posts with label Halal Marketing. Show all posts
Showing posts with label Halal Marketing. Show all posts

Thursday, February 24, 2011

Can Religious Liberty Become "Halal"?

The groundswell that began in Tunisia has ousted Hosni Mubarak in Egypt, and is spreading across the Middle East. This moment may well represent a historic turning point for the Muslim world . . . or it may not. The choice is up to new leaders of the Middle East, who will (hopefully) continue to topple authoritarian governments, or at least extract substantial reforms. Now is the time for the Muslim world to rise up—but not just for democracy. As we have seen in China, "democracy" is a sham without real religious liberty. Islam's detractors say that Muslims are incapable of embracing religious liberty, because Islam is an inherently coercive faith. Let us hope that events will prove that assumption untrue.
Those who see Islam as a uniquely oppressive religion fail to note that there was a time when Christians brutally suppressed religious dissent, too. Christians began as persecuted sectarians who hoped only to win the freedom to worship. They got their wish when Constantine issued the Edict of Milan in 313. But that development set the stage for Christianity to become the state religion of the Roman Empire, and later, for the Catholic powers of medieval Europe. The Catholic Inquisitions were an extreme version of the suppression of religious dissent, and the wars of the Reformation led both Protestants and Catholics to stifle unorthodox sects.
The Puritans of New England, too, outlawed dissenting religious groups such as Baptists, Quakers, and Anglicans. They saw it as a religious duty to expel dissenters such as Anne Hutchinson and Roger Williams, and in the most tragic case, they hung three recalcitrant Quakers in the years 1659-1661. Freedom of religion, to the early Puritans, meant freedom to leave New England if you did not agree with them.

America's pattern of religious persecution only gradually abated during the 18th century. Until the eve of the American Revolution, state-sanctioned maltreatment of dissenting Christians continued. A number of Baptists were put in jail for illegal preaching in Virginia as late as the 1770s, a development that leaders such as Patrick Henry and James Madison watched with disgust. Their revulsion shaped the 1776 Virginia Declaration of Rights, which affirmed not just "toleration" of dissenters, but the "free exercise of religion." Baptists continued to insist, however, that real religious liberty meant not only stopping the abuse of dissenters, but abolishing official state denominations. This was the triumph of the First Amendment's ban on an "establishment of religion": the United States, unlike England, would not have a national church.
Most Muslim-dominated countries have failed to make the transition to full religious liberty. The reasons why are historically complex. In the early modern period many Muslim countries actually afforded greater protections to religious minorities than Christian countries did (evangelism among Muslims was always problematic, though). But today, Muslim-dominated countries often smother religious dissent and allow minority Muslim and Christian sects to be viciously persecuted. Those who would turn from Islam to other faiths commonly face flagrant harassment or even execution.
Some Muslim leaders have, of course, gone on record favoring religious liberty, but with the sea change happening now in the Muslim world, there has never been a better chance to apply the freedom principle. If fundamentalist Muslims hijack these uprisings and suppress adherents of different beliefs (such as happened in the aftermath of the Iranian Revolution), it will be a great tragedy. But if moderate Muslims do not insist upon religious liberty as an essential part of any new democratic order, it will be perceived as an indictment of Islam itself.
I can hear Islam's critics now: "Have you ever read the Quran? Muslims cannot honestly support religious liberty." Remember, Christians have their coercive, violent passages, too. (Ever read the book of Joshua?) Sacred verses commanding the destruction of enemies have always required interpretation. During the 18th and 19th centuries, Christians became almost universally convinced that the Old Testament commands to destroy the Canaanites did not represent a mandate for all time, but only for ancient Israel.
I pray that the Muslim world will condemn violent jihadism and the persecution of religious minorities and converts. As a recent New York Times editorial put it, democracy is now becoming halal (or permissible under Islamic law). Hopefully religious liberty will become halal, too.

Courtesy by: Path Eos

Thursday, February 17, 2011

Brunei Halal brand gets support in S'pore

THE Brunei Halal Brand is enjoying good reception from Singaporean shoppers, especially the Muslim population, who acknowledge the halal certification from Brunei, said a representative from NTUC FairPrice Co-operative Ltd.
Winston Ng, assistant manager of Corporate Communications in an e-mail to The Brunei Times said that the more popular items include the brand's seashell chocolates, biscuits, sparkling juice and instant noodles.
"However, it's too early to comment on any sales figures as we have only launched the range of products some three months ago," said Ng.

NTUC FairPrice, which is run by Singapore's National Trade Union Congress, started offering the Brunei halal products in the middle of October 2010, the first supermarket chain to do so outside the Sultanate.
Around 15 per cent of Singapore's five million people are Muslims.
Brunei's halal brand, which is owned by state company Wafirah Holdings, is handled by Ghanim International Food Corporation, a joint venture company formed in July 2009 by the Brunei government and Hong Kong-based Kerry FSDA.
Kerry Logistics, a subsidiary of the Hong Kong-based firm, distributes the products. It also handles the products' international freight forwarding and integrated logistics management to ensure compliance with strict halal standards.
Ghanim, on its part, is working with global manufacturers to make products that suit local demand that will need approval by Brunei's halal certification body.
In an earlier statement, Antony Greenstein, Kerry FSDA's director of Global Business, said that the company was confident it would see further opportunities in Asia and Europe "as we roll out the Brunei Halal range of products". Following the Singapore launch, Brunei Halal Brand's Interim Chief Executive Officer said that the brand's marketing and trading agency is looking at two more countries within the region as potential markets.
Noel Shield added: "We are still negotiating with other companies, but to get in a country is not an easy task."
"You can't just turn on the tap as there are a lot of negotiations and hard work involved," he previously said, adding that most importantly, they "needed the right products."
The brand's presence in Singapore marks a significant step for the Sultanate, as efforts to leverage on Brunei's stringent halal certification becomes a reality.
This, Shield said, reinforces what Ghanim has believed all along that the brand has a lot to offer, as product sales across the board have been good.
Further, the Singaporean foray of the brand also shows that efforts to leverage on Brunei's stringent halal certification is now coming to fruition.
"The public's response is way beyond what we expected," Shield said.
"The communities are very much behind the brand and product sales across the range have exceeded (our) expectations."
More than 20 products including cup noodles, noodle nuggets, chocolate, potato chips, prawn crackers, cookies, cheese puffs and sparkling juices, were made available at NTUC's supermarket and stores during the launch.

Courtesy by: Asiaone News

Tuesday, February 1, 2011

Halal burgers and hotdogs now available at Union Market

Two halal meat options, a burger or hotdog, are now being offered at the Union Market as of Jan. 28.
"Our goal is to make (halal food) available as much as possible," said Zia Ahmed, senior director of Campus Dining Services at Ohio State.
Halal meat is meat that Muslims are permitted to eat according to Islamic dietary guidelines and the Quran. "Halal" means "lawful" in Arabic. The meat, which can never be pork, must be slaughtered in a certain way and in the name of Allah.
Some Muslim students at OSU opted out of eating meat on campus because of the lack of any certified halal meat through dining services.
"As a freshman with a meal plan, I could not eat meat. I had no choice but to eat a vegetarian diet. Many Muslim freshmen, limited to meal plans, do not eat meat on campus," said Maria Ahmad, president of OSU's Muslim Students' Association and a third-year in speech and hearing sciences.
Students unable to eat meat on campus were the main inspiration behind Ahmad's campaign platform in Spring 2010 to bring halal foods to OSU.
Ahmad caught wind of Food Service Express' media outreach via webinars and speeches at conferences that advised students on ways to approach campus administrators about providing halal options.
Don Tymchuck, president of HalalHealthy.com and Med-Diet, a parent company of Food Service Express, spoke at the Muslim Students' Association Conference on Jan. 30 at the Ohio Union.
"Students must create the demand. Campus Dining Services will not provide alternative dining options unless that demand is expressed," Tymchuck said. "It is my goal to prime the pump by guiding students."
After reading a packet on Tymchuck's steps for addressing campus administration, Ahmad contacted Ahmed in Autumn 2010.
"I came from the University of Akron four months ago and my goal is to refocus commitment to student feedback, to address all backgrounds: religious, cultural, and even dietetic needs," Ahmed said. "We've met with students from the USG, BSA (Black Student Association) and graduate societies."
Campus Dining Services is not just waiting for requests; it is also focusing on reaching out to students.
"We are reaching out and soliciting information. But we would never arbitrarily place a product out there … it would not make sense to introduce a product no one wants," Ahmed said.
Tymchuck said there is a niche for halal.

"Halal has a market. Nearly half of the colleges we surveyed had 100 or more Muslim students; however, only 6 percent had halal meal plans," Tymchuck said.
Ahmad said it took three meetings with the Undergraduate Student Government's Diversity Committee supporting the Muslim Students' Association and one meeting with the Muslim Students' Association representing itself to convince Dining Services that halal should be offered.
Ahmed said Campus Dining Services took its time sorting out the logistics of offering halal. Ahmad said it is difficult to provide food that meets religious guidelines. It took two weeks for dining services to get halal meat on the Union Market grill.
"It is important to do something the right way. You can imagine how terrible it would be if we called something halal or kosher and it was discovered not to be," she said.
Food supplier Restaurant Depot now provides meat that is halal-certified to Campus Dining Services. The issues of contaminating halal were also addressed. Halal meat ceases to be halal if contaminated by haram foods — "haram" means "forbidden" in Arabic.
Ahmed said measures were taken to educate chefs about halal and that one side of the grill is used specially to cook halal burgers or halal hot dogs.
"The University will probably see if students respond well to halal. They should; it's a big deal," said Ahmad. "Students want dining to be a home away from home." 


Courtesy by: The Lentern

Thursday, January 27, 2011

Abu Omar: Houston's Only Halal Taco Truck

I scanned the short menu on the side of Abu Omar, a silver-sided taco truck on Hillcroft at Pagewood. It wasn't very forthcoming about the kinds of meats it served, just listing items like tacos and tortas.

"Do you have chicharron?" I asked the smiling young man, Roberto, inside. "No," he replied. "We're...um..." He trailed off as the word seemed on the tip of his tongue. Finally: "Halal! We're halal. Only beef and chicken."
Abu Omar is, as far as I know, the only halal taco truck in Houston. And even more interestingly, it switches from Mexican specialties during the day to Middle Eastern cuisine at night: After 6 p.m., the truck offers shawarma, falafel, foul, Turkish coffee and much more. When you think about it, shawarma isn't all that different from al pastor-style meat (except with regard to the meat itself) -- so an Arab taco truck isn't that much of an aberration.
Nevertheless, it's an exciting and wondrously new thing here in Houston. So when my friend John, who works with refugees in the area, emailed me to tell me about the little truck -- which just opened two weeks ago -- I was incredibly excited to check it out.
Arriving on a sunny afternoon last week, John and I took in the hand-painted, bright yellow sign next to the truck, displaying its name in both English and Arabic. As I snapped a couple of pictures after ordering, a handsome young man got out of a car parked near the truck and walked over to me and John, curious about our intentions.
The owner introduced himself as Alex, a young man originally from Amman, Jordan. Upon hearing this, John eagerly launched into a discussion about restaurants and food in Amman and the foods that Alex carries in his little truck.

"Do you have lebne?" he asked. Alex nodded yes. "What about hummus?" Another nod, as John continued listing off items.
"We also have hot tea everyday," Alex said. "For free."
"With mint?!" John seemed to be barely containing himself.
"Of course!" Alex responded.
And just then, our orders were called up. My lengua taco came on two fresh, hot corn tortillas with plenty of cilantro, which I quickly doctored up with some creamy salsa verde that sat on the truck's ledge. It tasted like the wonderful ají amarillo sauce at Pollo Bravo, all spicy jalapeno and olive oil and a pinch of salt.

The sauteed tongue nearly melted in my mouth, a wonderful sensation that tasted almost like someone had made lengua butter and spread it on the hot tortillas. And although I'd been wary of ordering a chicken quesadilla (I'm pretty much a tacos and tortas kind of girl), it was equally good. But I noticed it had a distinct Middle Eastern quality about it.
The chicken tasted like shawarma-style chicken, seasoned with plenty of garlic and hints of cinnamon and nutmeg playing at the edges. It made me even more excited to come back here on one of these cool Spring evenings and try Alex and Roberto's real specialties.

And as much as I enjoy the chef-driven, gourmet taco trucks that have sprung up around town, there's a lot to be said for this kind of adventurous, cuisine-spanning spirit in a simple little taco truck off Hillcroft.

Friday, January 21, 2011

Maple Leaf Farms Halal Duck Now Available to Purchase Online

Milford, IN, January 21, 2011 --(PR.com)-- Maple Leaf Farms Halal Whole Duck is now available for purchase online on the company’s website. Once available only to the foodservice industry, Halal Duck is now offered to consumers online and in limited retail stores.

Maple Leaf Farms Halal Whole Duck is a high quality USDA Grade A all-natural, farm-raised whole bird that has been certified by Islamic Services to comply with the principles and values of the Muslim community. The Halal Duck comes with giblets and a neck stuffed inside.

For more product information or to order Halal Duck online, visit the Maple Leaf Farms duck product page at http://www.mapleleaffarms.com/49?prod=276.

About Maple Leaf Farms:
Maple Leaf Farms, Inc. is America's leading producer of quality duck products, supplying retail and foodservice markets throughout the world with innovative, value-added foods. Founded in 1958, Maple Leaf Farms is a third generation family-owned company. For more information and delicious duck recipes.

Courtesy By: PR.com

Tuesday, January 18, 2011

Selangor sets up RM10m fund for Muslims affected by new guideline on non-halal jobs

The Selangor government today announced that it was allocating RM10 million to help train and provide capital for Muslim workers in the state who are doing non-halal (not permissible in Islam) jobs.
A statement issued by the Selangor Menteri Besar's press secretariat here today said the government symphatised with the plight of Muslims who worked in factories producing alcoholic drinks or outlets where liquor was sold.
Among the businesses the workers would be trained in are tailoring, beauty  salon operations, cooking and reparing of handphones, the statement added.
Those interested can contact any officer from the sectoral division of the state economic planning unit at 03-5544 7115/7965 or visit the division's office at the 5th Floor of Bangunan Sultan Salahuddin Abdul Aziz Shah, Shah Alam.
The announcement comes in the wake of guidelines under Selangor Syariah law enactments which prohibit Muslims in partaking in any non-halal job.

Courtesy by: Malay Mail

Tuesday, January 11, 2011

Pork, Egg and Dog Meat Vendors Demand Court to Annul 'Halal' Requirement

Pork, egg and dog meat vendors are demanding the Constitutional Court annul an article in a law that requires all vendors to get “halal” certification.

The 2009 Animal Husbandry and Health Law states that all meat products distributed in Indonesia should have veterinarian and halal certificates.

“It is impossible to get a halal certificate for pork and dog-meat vendors,” Agus Prabowo, the lawyer of the applicants, said at the Constitutional Court on Tuesday.

He was representing egg vendor Deni Juhaeni, pork vendor I Griawan Wijaya and dog meat vendor Netty Retta Herawaty Hutabarat.

Pork and dog meat are haram, or not allowed, for Muslims, but chicken is allowed.

The problem posed by the law for the egg vendor, Agus said, was that the law obliged him “to have veterinarian and halal certificates for each egg that he sells.”

Chief Justice Fadlil Sumadi said the applicants should present a deeper arguments. “The request is pragmatic, but it would be better if the request is complete with thorough arguments and developed legal theories,” Sumadi said.

Monday, January 3, 2011

International Road Show For the Development of Halal Industry (Press Release)

January 03, 2011
(Lahore) Halal Research Council is pleased to organize a Road Show on Halal Industry starting from February 01, 2011. In the first phase of this road show, 150 seminars in different chambers of commerce, trade associations and industrial associations of Pakistan will be conducted for the awareness of Halal industry in the masses that will start on February 01, 2011 in Peshawar and will end up in Karachi on March 01, 2011. While in phase II, Halal research Council will hold awareness seminars on Halal industry in South Africa, Kenya, Afghanistan, Kazakhstan and Mauritius. The purpose of such awareness programs is to promote Halal industry in Pakistan and in the rest of the world.  This Road Show will enable the easy access of the Pakistani Export products to 2.3 Trillion Dollars’ international Halal Market of more than 2 billion Muslims.

Mr. Muhammad Zubair Mughal, Chief Executive Officer, Halal Research Council highlighted two main purposes of organizing this road show. One is the easy access of the Pakistani Halal products to the international Halal markets while the second objective is to give accurate knowledge of the Halal industry to the Muslims. He further elaborated that the chemical ingredients used in the production of Muslim food has put aside the distinction of Halal and haram in the products and the labeling of E codes has drastically put people in ambiguity whether the product is Halal or haram. It is very astonishing that even in Pakistan several food products are imported in which the fats of pig and many other haram ingredients are used.

He added that it is quite disappointing that Pakistan has no access yet in the export of Halal products in international 2.3 trillion Halal markets. If we pay heed to this market then we can earn a handsome profitability through this market because Pakistan has a prominent place in Muslim world for its sound Islamic footings. He told that Halal market covers more than 100 products i.e. meat, dairy, spices, gee and oil, beverages, medicines, biscuits, snacks, cosmetics, herbal and leather etc.

This awareness road show has been given high appreciation nationally and internationally and it has got more than 50 national, international, government and non government organizational associations. Halal Research Council is working nationally and internationally for the certification of Halal products.

Friday, December 31, 2010

Halal Research Council is organizing National Awareness Road Show on Halal Industry from Kyber to Karachi (Feb 01 to Mar 01, 2011)

Halal Research Council is an organization working globally on Halal certifications and accreditation in order to cater the needs of food and nutrition agencies and side by side non-food agencies especially in the FMCG sectors.

We are pleased to organize a “National Awareness Road Show on Halal Industry” from Feb 01 to March 01, 2011. The Road Show will start from Peshawar on Feb 1st, 2011. It will pass through all major cities of Pakistan and will conduct different awareness programs on Halal food and non-food products and highlight dire need of Halal certification. In 30 Days journey, the road show will cover 20 Cities and conduct 150 awareness programs that includes 30 awareness programs at Chambers & Industries, 20 Seminars at Universities and 25 Interactive Sessions with Trade & Business Associations. This road show will end up in Karachi on Mar 1st, 2010.

For Further details: http://www.halalrc.org/

Thursday, December 30, 2010

'Halal champagne' falls a little flat

After the halal burger and halal foie gras became a hit with Muslims living in western countries, it is now the turn of champagne - or something vaguely like it - to try.
Trumpeted by its manufacturer as one more way that Muslims can integrate into European society, especially during the holiday season, the drink has been widely derided as a misguided and ultimately demeaning attempt to imitate non-Muslim habits.
"I do hear that," said Rashid Gacem, one of the partners in Night Orient, which is being marketed as a halal-certified, zero per cent alcohol "festive drink".
At a tasting in a suburban shopping mall on a snowy Paris afternoon, he passionately disagreed with his critics: "Muslims in Europe wear western clothes, buy western products and have western friends. What makes our halal drink different from that"?
Orient Drinks SPRL, the Belgian manufacturer of Night Orient, is using the Christmas and New Year holiday season for a promotional push for the first time after being launched in 2009. It is also targeting Arab and Muslim countries, including the UAE.
Standing next to a stack of champagne look-alike bottles, with shiny foil tops and gold and blue labels, Mr Gacem and his wife, Nadia, tried to interest Parisian pre-Christmas shoppers in a sip. It showed the difficulty of steering a course between the glamour of champagne and the non-alcoholic safety of fruit juice.
In March, Night Orient was the recipient of the first European halal certificate issued by the Brussels Chamber of Commerce.
But when it comes to an imitation champagne, many Muslim shoppers reacted with disbelief to the halal claim.
"What? Champagne without alcohol? That cannot be," said one Muslim woman in her 20s who refused to give her name. On tasting it after being reassured she pulled a face. "Bitter," was her judgment. Mrs Gacem was unfazed. "Mix it with cassis and you'll have a kir royal, very chic and much sweeter," she said.
According to Mr Gacem, many Muslims feel pressured to drink something festive on occasions that are traditionally marked with champagne in France, such as "weddings, births or New Year". Rather than being singled out by drinking water or fruit juice, they could now fully participate with their non-Muslim friends and colleagues, he said.
The global halal food industry is estimated to be worth hundreds of billions of dollars. In France alone, with its approximately five million Muslims, research companies say it is worth more than US$50 billion (Dh183.5bn). Mr Gacem and his Belgian partner, Arnaud Jacquemin, hope to capitalise on the strong expected growth. "We in France are known for our food and drink. We should take advantage of that image," Mr Gacem said.


The need to protect the image of French gastronomy is taken with upmost seriousness by France's food and beverage boards, which can prove an obstacle, as Mr Gacem found out last year. Hesitant to speak about the subject, he acknowledged an earlier version of his product ran foul of the Comité Interprofessionnel du vin de Champagne, the champagne board that staunchly guards the drink's image.
The board ruled that the drink, originally called Cham'alal, infringed too much on the champagne name and won a court order in January last year to stop it from being sold. Now, Mr Gacem carefully avoids the champagne comparison and even considers the ruling to have been a blessing in disguise. "The first drink was even more brut, much too bitter for most Muslims who like it sweeter. So we changed the taste."
His partner, Mr Jacquemin, who is not a Muslim, maintains that Night Orient, now marketed in 12 countries, differs from other sparkling grape juice beverages because it uses a unique manufacturing process and comes much closer to the taste of alcoholic drinks. "We produce a very high-level product, both in the way it is packaged and in the way it tastes," he said.
The appeal of the drink seems to be broader than just for Muslim customers. Christophe Montagne, the food and beverages manager for the Cora supermarket in the Paris suburb of Arceuil where the tasting took place, said he chose to carry Night Orient "because there is an increasing interest in world foods and drinks". The supermarket is not in a predominantly Muslim area of town and many non-Muslims showed an interest.
Courtesy by: The National