UAE has emerged as an exceptionally attractive market for cosmetic
companies to introduce their new products as it is one of the largest
beauty markets in the world and is endorsed by affluent clientele. The
demographic variety of consumers that are spread within the UAE
translates into a diverse market that allows companies to offer variety
of product across varied price spectrum. While the market for luxury
products has a large clientele in the UAE, there is also a strong market
for regular, value-for-money product lines. Although the cosmetics
market is dominated by women's products, spending by men is also on the
rise.
Cosmetics market in UAE is witnessing a new drift towards
the increasing demand of Halal certified cosmetics products. The
exponentially increasing preference for Halal cosmetics products has led
to change in the business strategy of the local as well as
international companies present in the market. Companies are now
changing their product assortment in order to accommodate the growing
demand for Halal cosmetics products due to transition in the customer
preference for Halal products.
Halal certification and acceptance
of Halal products had been widespread in the hospitality, food,
packaging, banking and finance industries in the Middle East and
specifically in the Saudi Arabia and UAE. In the food sector, Halal
consciousness is especially high among consumers as well as the
governments. However, the demand for Halal cosmetics and beauty products
is not as strong. With increasing consumer awareness and a willingness
to pay for quality products, the scenario is changing, thereby
transforming the cosmetics and personal care industry into a potential
sunrise segment for the region.
Consumers are now verifying the
contents of the cosmetics that are most used by them for animal based
ingredients that may not be Halal. However, there exist constraints on
the supply side. There is a dearth of Halal-certified cosmetics brands
in the UAE market. The existing players are small and this has led to a
fragmented nature of the market. None of the multinational cosmetics
companies present in the UAE offer Halal friendly products. This
continues to remain a problem due to the absence of a local
certification body.
UAE Halal Cosmetics Market Opportunity
Analysis research report is an intriguing text that gives detailed facts
and analysis on latest developments in the UAE Halal cosmetics Market.
Report discusses various segments of the Halal cosmetics market and
analyzes the factors responsible for the growth and the need to resolve
challenges to maintain growth momentum in future.
Key Topics Covered:
1 UAE Cosmetics Market Overview
2 UAE Halal Cosmetics Market Opportunity Analysis
3 Halal Cosmetics Market Dynamics
3.1 Favorable Market Parameters
3.2 Market Opportunity Analysis
3.3 Challenges to Overcome
4 Halal Cosmetics Supply Chain Analysis
5 Halal Certification: A Key to Successful Marketing
6 Business Model
6.1 Online Retailing
6.2 Supermarket/Retail Outlets
6.3 Exclusive Outlet
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