Friday, March 16, 2012
Bright future for Halal personal care
With a worldwide recession looming, the Halal sector is one of the few industries bucking the trend fuelled by savvy consumers increasingly demanding purity of ingredients in their personal care products.Not only is the Halal sector not affected by the recession, it has followed its own growth path, with the Institute for Personal Care Science of Australia valuing the global Halal Cosmetics market at a staggering $13 billion and growing. Muslims and non-Muslims alike are inspecting ingredients with a keen eye and making buying decisions based on purity of the products they use on their skin. Consumers across the spectrum read labels for ingredients and have become increasingly smart about what goes into their skin care, shampoo, toothpaste, hair dyes and cosmetics. By the same token, there is little difference in the Halal sector, where consumers want products which take both health and religious compliance into consideration and therefore are certified as Halal. The case for organic has been made. Today the growing demand for Halal products is following suit.