Thursday, February 17, 2011

Brunei Halal brand gets support in S'pore

THE Brunei Halal Brand is enjoying good reception from Singaporean shoppers, especially the Muslim population, who acknowledge the halal certification from Brunei, said a representative from NTUC FairPrice Co-operative Ltd.
Winston Ng, assistant manager of Corporate Communications in an e-mail to The Brunei Times said that the more popular items include the brand's seashell chocolates, biscuits, sparkling juice and instant noodles.
"However, it's too early to comment on any sales figures as we have only launched the range of products some three months ago," said Ng.

NTUC FairPrice, which is run by Singapore's National Trade Union Congress, started offering the Brunei halal products in the middle of October 2010, the first supermarket chain to do so outside the Sultanate.
Around 15 per cent of Singapore's five million people are Muslims.
Brunei's halal brand, which is owned by state company Wafirah Holdings, is handled by Ghanim International Food Corporation, a joint venture company formed in July 2009 by the Brunei government and Hong Kong-based Kerry FSDA.
Kerry Logistics, a subsidiary of the Hong Kong-based firm, distributes the products. It also handles the products' international freight forwarding and integrated logistics management to ensure compliance with strict halal standards.
Ghanim, on its part, is working with global manufacturers to make products that suit local demand that will need approval by Brunei's halal certification body.
In an earlier statement, Antony Greenstein, Kerry FSDA's director of Global Business, said that the company was confident it would see further opportunities in Asia and Europe "as we roll out the Brunei Halal range of products". Following the Singapore launch, Brunei Halal Brand's Interim Chief Executive Officer said that the brand's marketing and trading agency is looking at two more countries within the region as potential markets.
Noel Shield added: "We are still negotiating with other companies, but to get in a country is not an easy task."
"You can't just turn on the tap as there are a lot of negotiations and hard work involved," he previously said, adding that most importantly, they "needed the right products."
The brand's presence in Singapore marks a significant step for the Sultanate, as efforts to leverage on Brunei's stringent halal certification becomes a reality.
This, Shield said, reinforces what Ghanim has believed all along that the brand has a lot to offer, as product sales across the board have been good.
Further, the Singaporean foray of the brand also shows that efforts to leverage on Brunei's stringent halal certification is now coming to fruition.
"The public's response is way beyond what we expected," Shield said.
"The communities are very much behind the brand and product sales across the range have exceeded (our) expectations."
More than 20 products including cup noodles, noodle nuggets, chocolate, potato chips, prawn crackers, cookies, cheese puffs and sparkling juices, were made available at NTUC's supermarket and stores during the launch.

Courtesy by: Asiaone News

1 comment:

  1. Story about global warming again on the news.
    The gods have the freedom to rapidly accelerate global warming because of unregulated Chinese industrialization. And they are using it.
    Whereas US industrial regulation combined with automotive smog devices had contained emmissions, the shameful emmissions at the hand of the Italians which allocated the financing of chinese growth will ultimately kill our planet
    The gods must abjectly hate the Italians:::They ruined our cultures, eliminating Old Worlds around the globe, they destroyed our societies and now they will be used to ruin the planet.
    Intelligent design:::Everything the gods do has purpose. There was purpose in the Italian boot, the Scandanavian penis, the sheep of Europe and the SFBA Beast. Chinese/Asian slanted eyes is yet another. Designed to make them/some look evil, they are a warning to other races. What is occurring with enviornmental degredation is living proof and may be the reason why they have this appearance.
    Never forget the shameful experience we each had in 2008 when the Chinese desperately tried to clean up the envionment in Beijing.

    Recall the $5 trillion Republican scam where W set up the evil Democrats to sign the credit card receipt.
    Expect some portion of the $5 trillion stolen from the United States creatively went to the Catholic Church, positioned to bitterly complain they lost their affluent white parishoners for poor Latinos and the US is all their doing anyways.
    I always suspected there has been a skim on the US General Fund (1/3) all along. And the gods are using these clone host fakes to kill Planet Earth::::The puppeteer pulling the strings, ironically.

    Jesus is a false god.
    There is no Satan. The world around us is all the god's doing:::You have to be tested with temptation.
    Christianity is a test.
    Muslim misery? The gods claim they are trying to "help you". The gods control everything, choreograph all that we see, including Isreal's relationship with Palestine, an "obligation" for their money-grubbing acceptance of the Evil Empire's billions. They also control the Italians, victims of the Moorish invasion/rape of their women, positioned in charge of this false reality through Christianity.
    The gods created all this to position this reality you experience today.
    "Earning" is temptation. It is a lie leading people into Damnation. Any hope of the Muslim world regaining the power they once had is long since over and it will never, ever return. Their acts 0f terrorism are only hurting them in the eyes of the gods.
    The gods claim they are trying to "help you", but they also stoked your pride with your regional superpower status of centuries ago, rendering their efforts today merely destructive, a very bad sign. This means the gods have major problems with your people.
    Never forget:::The gods work in mysterious ways. A mortal trying to understand may envoke their wrath. You shouldn't need to.

    I believe the gods relocated the Jews to another planet before the Holocaust began to give them additional time before Earth fell into the social decay Christianity and the United States is responsible for. I suspect this favor included some/many of the Native America peoples as well.
    Unfortunately for Muslims you didn't have the favor necessary to be allowed such generosity. I believe it is due to your mysogyny, your belief women are inferior to the men. This does not include veiling, which is a positive for the people and helps maintain decency within your society.
    Orthodoxy is always the best course of action because, as I have repeated, old is mostly good and a little evil, while new is mostly evil and a little good. This applies to Islam as well.

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